BARBOUR AW18

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This season shows a great collaboration with two iconic brands Barbour and Engineered Garments, showcasing a unique collection of only 5 garments at London Fashion Week Men’s.

The AW showcase was personal and low key, which allowed full attention to be on the collection, which was showcased in the centre of the room. Each Garment was displayed with accessories including head wear and a watch built into the sleeve of a jacket, technical breakdowns of each garment was displayed allowing the guests to see a flat drawing of the garment and where the inspiration was drawn from, this was all presented along side each jacket on a tablet.

This collection although only 5 pieces, each garments speaks volume in detail with a great amount of style and history. This seasons looks are technical, stylish, versatile with historic silhouettes that can easily be adapted to today’s street wear hype. The five looks which consist of outdoor jackets are all made of waxed Cotton in Black, Navy and Olive, great autumn tones for this winter.

A variety of unique features are seen though out the collection and on each garment, this includes a creative use of a centre back zipper and rear “poachers” pockets. All garments showed a strong reference to Barbour’s well-recognised country style, historic military references and a refreshing street wear look.

The exciting features of this collection was not just the technical design but two unique brands merging together to create such inspirational pieces, each drawing from both brands heritage which made these jackets unique and attention grabbing. Barbour comes from a British background after being founded originally by John Barbour who created outwear jackets for fisherman, mariners and sailors to escape bad weather conditions whilst at sea and Engineered Garments which was founded by Daiki Suzuki, a Japanese designer based in New York. Known for his refreshing take on American Sports wear and unique technical designs.

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