IRENE SJ YU LFW SS18

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IRENE SJ YU presented her new collection this season at the ICE TANK, a presentation which was not to be missed, with a positive and romantic atmosphere at the presentation this seasons collection was millennials dream. Live models showcased her work with attitude and flare giving the collection a real sense of character, I really enjoyed each look from this season and I felt connected to her work,

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With the use of tailored work wear and mixing the normal office wear with a strong romantic and teenage love vibe really gave off a care free boss attitude, almost like the inner boss b*tch was ready to slay on a good Monday!

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A variety of details where apparent through the collection including the use of pink tiger print, ruffles and off the shoulder silhouettes. One more feature of the collection, which I loved, was the colour palette a mixture of shocking pink, grey and blood red. This season was also sponsored by black eyewear, which fit perfectly with the collection and went hand in hand.

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IRENE SJ YU Originally founded her label in 2015, graduating from Central Saint Martins and having. A back ground in fine art IRENES work is inspired by a variety of things including religion, music and cultural environments.

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Previously IRENE has been featured in a variety of publications, JAPAN VOGUE, HAPARS BAZAAR and WONDERLAND to name the few.

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The brand it’s self stands for empowering women whilst, giving a sense of romance with beautifully made garments that bring out a vibrant character with in. I am personally so excited to what’s next with IRENE SJ YU, her work is unique and had a dope attitude and the next season is highly anticipated by YNKE platform.

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