IRENE SJ YU presented her new collection this season at the ICE TANK, a presentation which was not to be missed, with a positive and romantic atmosphere at the presentation this seasons collection was millennials dream. Live models showcased her work with attitude and flare giving the collection a real sense of character, I really enjoyed each look from this season and I felt connected to her work,


With the use of tailored work wear and mixing the normal office wear with a strong romantic and teenage love vibe really gave off a care free boss attitude, almost like the inner boss b*tch was ready to slay on a good Monday!



A variety of details where apparent through the collection including the use of pink tiger print, ruffles and off the shoulder silhouettes. One more feature of the collection, which I loved, was the colour palette a mixture of shocking pink, grey and blood red. This season was also sponsored by black eyewear, which fit perfectly with the collection and went hand in hand.



IRENE SJ YU Originally founded her label in 2015, graduating from Central Saint Martins and having. A back ground in fine art IRENES work is inspired by a variety of things including religion, music and cultural environments.



Previously IRENE has been featured in a variety of publications, JAPAN VOGUE, HAPARS BAZAAR and WONDERLAND to name the few.




The brand it’s self stands for empowering women whilst, giving a sense of romance with beautifully made garments that bring out a vibrant character with in. I am personally so excited to what’s next with IRENE SJ YU, her work is unique and had a dope attitude and the next season is highly anticipated by YNKE platform.